The leadership team.

Kate and Jesse work together on client projects, playing to their strengths. Jesse is the big picture BD and Kate is the analyst and data wrangler.

Kate is at the helm of homebase, in New Zealand, while Jesse is based in England, where she provides a bridge for New Zealand business activity in the UK and EU, and vice versa.

Jesse Henderson, Business Development

Commercialisation specialist Jesse cut her teeth in marketing before moving into sales, where she became skilled in new business development, pivoting into startup building in 2019.

A driving force in entrepreneur and ecosystem development, Jesse’s work has helped build a thriving, diverse and committed startup community, in the region of Te Tai Tokerau, New Zealand.

A skilled facilitator, MC and speaker, from her base in the East Midlands (UK), Jesse is currently on semi-sabbatical, conducting independent research “How to Catalyse Game Changing Inventions, an international investigation”.

My ‘why’ is to create the best conditions for success for (super hero) Enviro-Tech, so it can get to work, saving the world.

Startup success seems almost impossible. To catalyse game changing IP, we should expand system boundaries, and build new bridges. I want to know - what sort of bridges - what new mechanisms, and interventions - should we build? This is the subject of my (to me, incredibly exci) independent research project.

I'm hugely interested in the Aotearoa New Zealand concept of “Te Arawhiti” (The Bridge). I strive to create spaces where the world of indigenous economic methodologies, and that of the western system, collaborate, and strengthen each other.

As Programme Manager of a regional startup ecosystem (NZ), 2018-2024, I led the growth of a new, regional innovation and enterprise ecosystem, working with founders, local and central Government, industry, investors and the community. The work builds capability and capacity, through investment training, workshops, and pitch nights.

As Director of Business Development, and co-founder, at Get Better Problems, I support a portfolio of ambitious, high-growth-potential SMEs and startups to significantly improve their business performance, become more profitable, and achieve international commercialisation of impact IP.

Kate Greenaway, Business Analyst

Business Analyst Kate is an expert at wrangling multi-data sets to bring meaningful insight to business decision making. Kate’s work drives profitability and efficiency and is invaluable in the development of robust business cases in preparation for capital raising.

Drawing on her background in IT and Systems Design, and her fierce commercial acumen, Kate delivers market research projects that are deep, valuable, and pragmatic.

A skilled spreadsheet architect, Kate develops tools to optimise visibility for every facet of a business, which can significantly improve decision making, and increase likelihood of success.